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Graphic Design

The Derbyshire Makers sign outside the store
The Derbyshire Makers logo
A poster showing some of the items from the derbyshire makers pop up shop

The Derbyshire Makers

This project was created to facilitate the vision of the business owner, who is herself a creative.


The idea of the logo was to represent a collective of makers and crafters whose eclectic work she curated at her shop.

a table at the railway kitchen with flowers in a vase and menu presented on table
The railway kitchen menu

Railway Kitchen

Railway Kitchen wanted to refresh their dated menu format. The new look had to tie in the existing logo and decor.


We used the darker blue of the logo to keep the brand consistent. The double-folded design accommodated their extensive menu offering, whilst the height and narrow width allowed for maximum space and some added personality on the small tables.


The matt laminate card stock made them easy to wipe clean!

A poster showing the waffle's mission statement
The waffle seaton logo
A sign showing where to find the wc and baby change facilities with an arrow pointing left
the waffle seaton logo on wooden background
the waffle seaton interior shot with illuminated lamps hanging from the ceiling and the kitchen visible

Waffle House Seaton

This project focused on directional and inclusive signage for the exterior and interior of charity, Waffle Seaton, in Devon. The aim was to communicate the special community based services of this charity and their mission to combat loneliness.


The director was also keen for me to add playful, distinctive elements in the signage. Their logo mounted on a quirky piece of oak timber behind the till is just one way we added a more personal feel to the space.

a slide showing parts of the aspen well-being brochure
a slide showing parts of the aspen well-being brochure
a slide showing parts of the aspen well-being brochure
a slide showing parts of the aspen well-being brochure

Aspen's Wellbeing Centre & Spa

Aspen's was a personal project created for illustration purposes.


I designed a logo and social media favicons, tri-fold spa retreat promotion and on-site restaurant menu.

the zoe kenny pilates logo
the zoe kenny pilates membership type illustrations
a designed testimonial for zoe kenny pilates

Zoë Kenny Pilates

Zoë was changing her existing business to include more online classes and content.


She wanted a professional logo to represent her new offering and supporting graphics to show the different Pilates packages she had to offer.


She also needed an Instagram template style that matched her other brand elements.

Illustration

a photo of the play area at the waffle axminster, showing a mural illustrated by kate
the illustration itself, as a flat, digital file

The Community Waffle House

This challenge was to create a graphic for a 'Play' area housing some old-school gaming machines.


A Street Fighter character is reimagined, a Ninja Turtle hangs nonchalantly from the lettering above, characterful buildings lean toward the viewer as they survey the scene...


A combination of a fresh approach with a retro vibe, seen here at Waffle Play.

photo showing a jungle mural at waffle axminster
the waffle mural, digital file itself

Waffle Jungle Mural

Lots of creative thinking needed to happen in this room. 


It was a uniform grey, with office tables and a large server box in one corner.


I chose to fill it with the jungle: A leopard, sloth, chameleon and fire ants all bring this once dry space to life. We renamed it 'The Jungle Room'.

a photo of the woodland mural at the axminster waffle in situ
the illustration of the woodland itself

Waffle Woodland Mural

This was a soft play area for 0-4 year olds. It needed to be gentle, innocent and colourful. 


I chose to illustrate it using local Devon flora and fauna, with many of the animals down low so the children could see and touch.


A woodpecker chips at the edge of a window frame, a badger sleeps in a corner in his sett, a Nuthatch perches on the edge of the play enclosure...

a watercolour of a hedgehog

Hedgehog

This was the first of a series of small British wildlife cards. I offered the design to raise money for local charity, The Community Waffle House, in Axminster. The British attachment to the humble Hedgehog resulted in great sales!
a drawing of a sleepy dormouse

Dormouse

Second in the series, this sleepy creature also played its part in raising valuable funds for The Community Waffle House.
a drawing of a robin

Robin

Third in the series, the Robin was printed as a Christmas card, this time to raise funds for the charity Awaken Love for Africa.
a drawing of a red squirrel

Red Squirrel

This beautiful red squirrel is currently raising funds for Waffle Axminster!
an illustrated map of the peak village nature reserve

Peak Village Nature Reserve Map

Derbyshire Wildlife Trust wanted a map that reflected the new features they have developed at their thriving Nature Reserve in Rowsley, Derbyshire. A work in progress, this will also feature the diversity of wildlife to be found at the site.

Logos

The website footer. It shows grass in different red tones, with flowers in the shape of an illustrated bird.

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